How to Really Get Close to Your Customers
作者:bonboncat 日期:2006-08-06
After adapting information technology to develop ever more sophisticated quantitative research methods, marketers are taking a second look at more human, qualitative approaches to tapping into the hearts and minds of consumers.
Daniel Elash
Editor's Introduction: The best marketers are open to either a quantitative or a qualitative approach to gathering customer insights. The real issue for them is how such customer insights are used to drive new product development and, at the same time, how those insights fully grasp a company's own needs and strategies.
Daniel Elash
Editor's Introduction: The best marketers are open to either a quantitative or a qualitative approach to gathering customer insights. The real issue for them is how such customer insights are used to drive new product development and, at the same time, how those insights fully grasp a company's own needs and strategies.
