How to Really Get Close to Your Customers
作者:bonboncat 日期:2006-08-06
After adapting information technology to develop ever more sophisticated quantitative research methods, marketers are taking a second look at more human, qualitative approaches to tapping into the hearts and minds of consumers.
Daniel Elash
Editor's Introduction: The best marketers are open to either a quantitative or a qualitative approach to gathering customer insights. The real issue for them is how such customer insights are used to drive new product development and, at the same time, how those insights fully grasp a company's own needs and strategies.
Daniel Elash
Editor's Introduction: The best marketers are open to either a quantitative or a qualitative approach to gathering customer insights. The real issue for them is how such customer insights are used to drive new product development and, at the same time, how those insights fully grasp a company's own needs and strategies.
Nine Questions that Can Help Customers Meet Their
作者:bonboncat 日期:2006-08-06
Marketing should focus on customers' goals, not on specific products. Hurdling these nine tests ensures that your marketing process is effective from customer targeting all the way to the sales call.
Josh Costell
Editor's Introduction:Customer goals provide information about the unique circumstances of each customer and the constraints under which he operates in making buying decisions. Applying nine tests helps to determine whether customer goals are attainable, and if sales opportunities are worth further investments of time, energy, and resources.
Josh Costell
Editor's Introduction:Customer goals provide information about the unique circumstances of each customer and the constraints under which he operates in making buying decisions. Applying nine tests helps to determine whether customer goals are attainable, and if sales opportunities are worth further investments of time, energy, and resources.
Tags: Customers
